Before we begin the process of unearthing your brand’s truth, we get to know it in our own time. We research your competitors, review existing brand collateral and take an essential deep dive into all relevant market conditions.

We prepare a bespoke Typeform survey which can be extended to a select group or across your organisation, depending on the breadth of input you desire from your team. We use this qualitative research to design a 2.5 hour discovery workshop which teases out the scaffolding required to form your brand DNA. 

Using the outputs from the discovery session, we begin ideating. We assemble a thorough deck which includes competitor analysis, positioning, vision, mission, values, messaging pillars,  brand personality and creative direction. We present this deck to you, explaining every creative choice to ensure you understand the strategic rationale. 

The creative process must be an iterative one, and so we request your input on the deck. Over the course of two rounds of amendments we finesse every detail in the deck and narrow the visual concepts to one unifying identity. 

Once the strategic and creative concepts are finalised, we begin to build. Whether it be a logo, brand identity suite, full website or specific collateral — we work with you to plan, prepare and develop custom outputs designed in alignment with the brand positioning and identity work done so far.

When we deliver your brand, we do it thoroughly. First, we present all outcomes and then we make sure it’s able to live in the world. We do this by helping you embed the brand into your business via team training sessions and supportive brand packs. If you need help with launching the brand publicly, we can support you with press releases, branded marketing materials and strategic advice.

If you need to outsource design and content, we will happily support your brand to ensure its level of sophistication lives consistently in the market.