We unearth your story. 
We build your form.

Our services

We tell brand stories through the alchemy of functional design and clever words.

Our offering can be deconstructed into parts, or you can jump on the magic-carpet ride of end-to-end strategic brand development culminating in website design and build. 

Strategy

Market Research

Before we write your website copy, we develop key messaging pillars aligned with your brand strategy. Every tagline is tied to our strategic work, ensuring you speak to the heart of your customer’s problems.

Logo

Brand Identity

Graphic Design

Marketing Collateral

Web Design (UI/UX)

Brand Positioning Strategy

Your positioning strategy is the set of choices you make about how you’re going to win. We research your competitor landscape and review category insights to deliver your mission, vision, values and positioning opportunities.

Mission

Vision

Values

Market Research

Positioning Analysis

Design & Development

Design & Visual Identity

We design brands grounded in strategy that resonate deeply with your target audience. Colour palettes are informed by customer psychology while logos are designed for longevity.

Our process covers every element of a brand identity, from detailed brand guidelines, suite of logo files, fonts and unique image sourcing to ensure ongoing consistency across brand touch points.

Creative Direction

Logo

Brand Identity

Typography

Graphic Design

Marketing Collateral

Web Design & Development

We design & build industry leading websites ensuring every element aligns with your business objectives to build responsive, user-centric sites that boost engagement and provide a smooth online experience.

Using conversion-focused design thinking, we work with you to develop a site architecture that guides your customer to the most potent information about your brand.

Web Design (UI/UX)

Custom Website Development

SEO Optimisation

Image & Video Sourcing

Research & User Testing

We perform in-depth user research and testing, aligning insights with your business objectives to optimise brand potency, enhance user experience, and drive results.

Web Design (UI/UX)

Custom Website Development

SEO Optimisation

Image & Video Sourcing

Copy & Content

Messaging & Copywriting

Before we write your website copy, we develop key messaging pillars aligned with your brand strategy. Every tagline is tied to our strategic work, ensuring you speak to the heart of your customer’s problems.

Logo

Brand Identity

Graphic Design

Marketing Collateral

Web Design (UI/UX)

Trademarking & Legal

One half of Form, Tessa Hawthorn, is a brand strategist, writer and commercial lawyer. Tessa can provide you with advice about trademarking and any other legal matters relevant to your branding. Learn more about her credentials here.

Trademark Registration

Re-naming

Copyrighting

Digital Policies

Asset Licensing

Our process

We uncover high quality corporate branding that's as potent as it is personal. 

01 — Discover

Our discovery workshops are created to meet the unique needs of any corporate or tech rebrand. Over years of refinement, we have selected the most potent, thought-provoking and relevant activities to ensure the right information is surfaced in support of your brand’s development.

02 — Form

We create and develop the design, copy, messaging, positioning and collateral that forms the basis of your re-brand. This is a collaborative process where we fold your feedback into each new iteration of the creative concept.

03 — Launch

We offer support for the launch of your new build in the form of strategic advice and resources. Expect to receive a suite of collateral that allows your brand to live in the world via carefully prepared guidelines and templates.

Are you ready to form your legacy?

Contact us to evolve your business, whether you're a global brand or an emerging start-up. Let's work together.

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