Brand Strategy
Logo Design
Messaging
Tone of Voice
Vision, Mission, Values
Visual Identity
Webflow Development
Website Copy
Website Design (UI/UX)
Like so many boutique law firms, JC legal didn't have a brand that supported the quality of its advice and breadth of its client base and reputation. It also (quite uniquely) has expertise in both family law and commercial law. Our challenge was to design an identity that felt modern yet familiar while speaking to two unrelated areas of practice.
Verbally, we designed a messaging framework around the emotional problems the lawyers were solving for the customers, rather than the service offerings themselves. In this way, the messaging speaks to resolution, simplicity and collaboration. Visually, we selected a very intentional colour palette and imagery that engender trust and quality.
jclegalgroup.com.au
Brand Strategy
Vision, Mission, Values
Tone of Voice
Messaging
Website Copy
Brand Strategy
Messaging Framework
Visual Identity
Logo Design
Website Design (UI/UX)
Brand Strategy
Vision, Mission, Values
Tone of Voice
Messaging
Website Copy
Logo Design
Collateral Design
Visual Identity
Webflow Development
Website Design (UI/UX)
Brand Strategy
Vision, Mission, Values
Messaging
Tone of Voice
Website Copy
Contact us to evolve your business, whether you're a global brand or an emerging start-up. Let's work together.
Acknowledgment of Country
Form acknowledges the first custodians of the land on which we live and work, the Wurrundjeri People of the Kulin Nation. We pay respects to Elders past, present and emerging and to all First Nations People.
Copyright © {year} FORM Branding Studio
Site Design & Content created by FORM Branding Studio
